I met Dr Lambe’s partner Jo while working at Altspace – a co-working space in Altrincham. (which if you’re a North West freelance, you must try)
Dr Lambe is a leading surgeon who has a cosmetic practice at Spire Hospital in Cheshire and Manchester.
He works with cancer patients, carrying out vital reconstructive surgery and is highly respected in his field.
She explained she was looking for help with covering a human interest story about a mother and daughter who had breast surgery.
Daughter Beth had her breasts enhanced and mum Wendy had hers reduced.
I arranged to interview and photograph the ladies, taking Matt Pover along to photograph them.
He’s a Manchester based photographer who has worked with a range of famous faces, from David Cameron to David Beckham, and has helped capture thousands of real life stories.
Telling a story isn’t just about words, the photos are really important too, and an outlet is much more likely to use a story with the right images.
Their story and photos appeared on Mail Online and you can read it here.
If you would like to chat about getting national media coverage for your brand or business, the please get in touch.
And if you’d like some tips on writing a press release, here’s some to get you started!
- Make sure you cover the five W’s – that’s Who, When, Why, What, Where – they will form the basis of the story.
- Tell the story in the opening paragraph. People don’t read further than the first few paragraphs so try to grab them straight away by giving them all the information they need.
- Make it succinct. There’s no need to waffle on, just a page will do!
- Accompany it with some eye catching photos, and it can pay to hire a photographer. I use Dropbox to send folders with photos in to my contacts so they can just click on a link rather than have their inbox clogged up.
- Make sure you reach the right person. Journalists are super busy and prefer e mail to calls, but it’s worth ringing the reception on the publication to find out which person you need to send it to.