I was reading my local paper this morning, the brilliant Warrington Guardian , where I started my career in journalism back in the 90s.
As you know, I love any stories about dogs.
So when I saw a snippet about a lady who was giving free grooms to rescue dogs it piqued my interest – here it is.
Of course I went straight to the page to find out more! You can see the full story below.
It was about a lovely girl named Jenny who manages a pet grooming business, Scizzor Yappy.
All well and good – there’s loads of pet groomers out there.
But Jenny was doing something special. Offering free grooms to rescue dogs at Warrington Animal Welfare rescue centre.
This is amazing and such a lovely idea. Sadly, dogs end up in rescue and their coats and claws can be in a terrible state.
A dog groomer going in to lovingly spruce them up can transform them into a pet who will melt the hearts of those seeking to offer a new home.
It totally pulled on my heart strings.
So of course I rang up, even though it’s quite a drive from my house, and booked Daisy in for a groom next week.
Now I am every salesperson’s dream at the best of times but an emotional story like this inspired me to pick up the phone.
I followed Scizzor Yappy on Facebook too and was even more thrilled to see the dog on their background image was Daisy’s double.
Anyway, there’s a few points to make here….
Scizzor Yappy has a great Facebook page filled with cute photos of their clients looking ship shape and shiny!
They held a launch party when they opened the Warrington branch at the start of the month with a ribbon cutting ceremony and lots of cute dogs there.
They’re doing something really kind to help a cause that will resonate with their clients and target market, dog owners.
They’re using new media to reach people.
But they’re using traditional media and this means reaching customers out of their area who may never have heard of them otherwise – i.e. me!
So to summarise, Jenny and the team at Scizzor Yappy are combining new ways of sharing the work they do with traditional communications and PR methods too.
So often I speak to people who spend hundreds or thousands on social media for their new business, or tens of thousands on PR and get very little.
It’s because they don’t combine this with old fashioned storytelling.
A story in the local paper is still worthwhile.
So when you prepare to launch a new business and look for companies to help you, ask yourself:
Is your social media manager capable of writing and placing a press release?
Does your PR understand social media?
All these boxes need to be ticked to maximise your success.
I’ll stop now, and I can’t wait to meet Jenny next week when Daisy goes for her summer makeover.
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