Setting up a new business is a scary thing – I should know – I’ve done it myself!
But thankfully, 11 years on from going freelance back in 2006, I’m still going so I figure I must be doing something right.
Once you launch your start-up, telling people who you are and what you do should be one of the top things on your to do list!
That in itself is confusing too.
Since the digital revolution there’s so many means of communication and it’s hard to know where you should focus your efforts.
It can be overwhelming, so here’s some pointers to get started.
All businesses need a social media presence and this differs depending on the work you do.
A pet business for example would use Facebook, Instagram and Twitter.
An accountant is more suited to LinkedIn, Twitter and Facebook.
Not everyone is going to see posts on social media though.
Even if you have a really busy Facebook page, between 2-6% of your fans will see your updates unless you pay to boost it. Doesn’t sound much does it?
The ‘life span’ of a tweet is only 18 minutes, so unless people are looking specifically at your feed, they won’t see that either.
So, you need traditional media too.
I blogged recently about a pet business in Warrington who had some fabulous coverage in the Warrington Guardian.
They were giving free grooms to dogs at the local rescue, Warrington Animal Welfare.
This was on their Facebook page, so their 200 followers may have seen it. But the local paper has a readership of 711,000.
You see the difference.
If you’re launching a new business, look to work with someone who can set up your social media AND write press releases and distribute them to the local media too.
That’s local papers, websites, magazines, free sheets, many of which have seen their staff levels plummet and are crying out for content.
Seeing so many businesses shell out on social media that achieved very little, or on PR with no social media inspired me to set up my ‘Start Up Package.’
It’s designed to help new businesses launch.
It includes a press release which is sent to local and regional media with a professional photoshoot if required.
I’ll also set up three social media platforms best suited to your business, and post to your social media channels to get you started for the first month.
At £1000, it’s more affordable than working with a city PR or social media firm, and there is only one point of contact – me!
Photoshoot packages start from £200 and your photos would be taken by a trained press or lifestyle photographer.
I would strongly advise you do this as you want to get the right image for your brand, and the pics can be used for social media later on too.
I’m a NCTJ (National Council for the Training of Journalists) trained journalist with nearly 20 years experience so I know what makes a story.
And I hold a Certificate in Digital Marketing through Squared Online, a course developed with Google.
Want to know more? Call me on 07900082326 for a no obligation chat, or click here to get in touch.