As a freelance journalist and copywriter, telling people’s stories is something that comes naturally to me.
Often, when I speak to people outside of my industry they say they struggle to find the words to describe what it is they do.
Via Flickr: Sembazuru
They may have invested in a great looking website, but the words on there fail to capture what makes their business stand out from the rest.
Writing about yourself can be a hassle. When it’s your business, you’re often so busy it’s easy to miss out the vital keywords that your customers might be searching for.
That’s why it’s a good idea to hire a professional copywriter to put the finishing touches to your website copy.
Via Flickr: Mike McKay
All you need to do is put together the key messages you’d like to get across, then hand it over to me to polish!
I’ll go through it, check that everything your customer needs to know is included, make sure the correct keywords for Search Engine Optimisation or SEO are present so the website shows up on Google and ensure it’s easy to read.
Then I’ll send it back to you so you can make sure you’re happy with the content, and all that’s left to do is upload it onto your website.
Here’s five tips for creating great content for your website:
Think about what your customers would put in a search engine to find you. So if you’re a plumber, it might be ‘burst pipe’ or ‘flooded toilet’. A copywriter can think of a natural way to weave tricky words into your content.
Speak in a language your customers understand. Often, when people want to show they are experts in their fields, they can use jargon that baffles the majority of people. Talk as you would do to friends and family and people will warm to you.
Focus on what you can do to help them. People are searching for you because they want your help to solve a problem. Of course you need to explain your business and what you do, but try to demonstrate how you have helped others.
Keep it short and simple. Many customers will be looking at your website on their Smartphones so they won’t want to wade through waffle. Use concise sentences and bullet points whenever you can.
Let your happy customers share your success. If people have found your website, it’s great to have other clients sharing their experience of the work you do. Ask customers for a written testimonial and if you can photograph the finished product, use this too.
If you’d like help writing your website copy, whether it’s writing it completely from scratch or polishing your existing content, then please get in touch!
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