So whatever the subject, if you’re looking for copy, I’m able to create something that is interesting and engaging.
Copywriting is about communicating the message your business wants to put across clearly, effectively and persuasively.
Yes, anyone can rattle off a quick blog post in ten minutes but quite often writing is the last thing on your list of the jobs that need tackling.
How often do you read articles online that are peppered with spelling mistakes, make very little sense and are sometimes just boring?
Whether you’re looking for words for your website, promotional literature, blog posts, content marketing, advertorials or press releases, I can write copy that is free from jargon and in language customers can easily understand.
As a professional writer, I feel it’s vital to adopt the persona of your business in order to reach out to your clients and make your voice heard.
A recent copywriting project I worked on was helping a client of mine, Amy Fowler, to launch Tilly’s Choice, a luxury pet food business.
I put together a press release for the local media which focused on the human interest story behind Amy’s decision to launch the business.
She came up with the idea for Tilly’s Choice after her miniature Yorkshire Terrier Tilly became ill and her vet explained her diet was the cause.
Amy realised many animal lovers were unaware of the importance of getting the right nutrients for their pets and her story attracted plenty of local media coverage.
I helped upmarket events company Gin and Jag – regulars on the TV show Real Housewives of Cheshire – write their website.
I’ve worked with them to promote charity lunches, sporting events like Newhall Polo, a nursery opening where I spent the day with the characters from In The Night Garden, and book launches.
Wigton Town Council in the Lake District asked me to work with them to compile a quick guide for visitors to the town.
What started as a simple A4 leaflet became a 12 page history trail taking readers around the many attractions of the town and giving them an insight into its heritage.
I spent a day with the Town Team and several weeks researching the area to ensure the guide was informative but within a pretty tight word limit!
As a freelance copywriter I have many regular clients but I can write one-off pieces too, and quote by the hour, day or job, depending on your copywriting needs.