Danny Djanogly, one of the founders of this fascinating app for dog owners, approached me to help gain some newspaper coverage.
We had a chat about his app and what features made it stand out from the many other pet care service apps on the market.
With DogIz, users can live track their dogs while they’re out on walks and they even get a report at the end on how many times they’ve been to the LOO!
As a crazy dog lady, I thought this was both fascinating and funny, and the ideal USP to highlight in Danny’s press release.
I asked Danny if I could speak to an owner who was using the app and a walker to show readers exactly how it worked.
I arranged for pet photographer Liz Gregg to photograph dog owner Lauren and her gorgeous pup Shih-Zhu Poodle cross Monty and his walker Nick.
Liz did a fantastic job – you can see her amazing work here on Instagram – and it resulted in a full page story in the Sunday Mirror which was followed up worldwide.
You can read the story here The Smartphone app that lets you track your dog’s every move….
If you have a pet brand and are looking for a journalist to give advice on getting coverage, I offer consultancy services, so click HERE to get in touch, or e mail [email protected] or call me on 07900082326.