As a freelance journalist, I was approached by the organisers of the Chinese Dragon Boat Festival to help them with some publicity for their event on June 5th this year.
The Xinhua Chinese Association have been running the festival for five years and while they had received a lot of coverage in the travel and Chinese media, they were looking to feature in the local media too.
As the event only takes place once each year, they didn’t need full time PR or marketing services.
Instead, they called on me as a freelance journalist to help put together a news story to encourage people in the Manchester and Salford area to come along.
We compiled an article which explained what visitors could expect on the day, and mentioned the sponsors, Manchester Airport and Hainan Airlines too.
Pictures are key too. Always have photos you can use and it’s a good idea to hire a professional photograph if you don’t.
In this case, the Xinhua Chinese Association supplied me with photos from previous events so readers could gain an insight into what the day was all about.
Huge lions and dragons dancing in the street is just the kind of thing to keep the kids entertained on a Sunday, and Dragon Boat racing is the second most popular sport worldwide, coming second only to football so there was plenty for people to see and do on the day!
Thousands of people came along on the day and the event was a huge success.
So if you have anything you’d like to promote, working with a freelance journalist can be the way to secure the coverage you need.
In the meantime, here’s five tips to take away when writing a press release…
- Make sure you cover the five W’s – that’s Who, When, Why, What, Where – they will form the basis of the story.
- Tell the story in the opening paragraph. People don’t read further than the first few paragraphs so try to grab them straight away by giving them all the information they need.
- Make it succinct. There’s no need to waffle on, just a page will do!
- Accompany it with some eye catching photos, and it can pay to hire a photographer. I use Dropbox to send folders with photos in to my contacts so they can just click on a link rather than have their inbox clogged up.
- Make sure you reach the right person. Journalists are super busy and prefer e mail to calls, but it’s worth ringing the reception on the publication to find out which person you need to send it to.
Oh, and as well as news websites, I can help with Social Media campaigns too!
If you need help, you can call me on 07900082326 or e mail me, [email protected]