I’m a self confessed crazy dog lady and I love writing stories about animals. So much so, in 2017 I started my own pet blog, www.thepawpost.co.uk which features in media analyst Vuelio’s Top 10 Pet Blogs.
Because of this, pet business owners and brands approach me as a media consultant to help promote the work they do.
As a start up business, you may not have the budget to employ a PR company but I can help.
It’s available here on Amazon for £12.99 and aims to help people with pet businesses get their story out there.
If you’re a pet business owner and you’re thinking about working with the media, it’s a PR guide that can easily be put into practice to gain coverage.
Whether you’re making biscuits and bandanas at your kitchen table, helping animals relax with Reiki or rehabilitating them at a boot camp, publicity can help.
The book details everything I have learned in 20 years as a journalist and aims to give readers the confidence to pitch their story to newspapers, magazines and websites.
It explains how to find your ‘story’, build lasting relationships with journalists, generate feature ideas and create the right impression by having the right photographs.
If you’ve read the book and feel you need further support, I offer affordable consultancy services and you can sign up to my mailing list for regular tips here.
“Working with Rachel was an absolute joy. She wrote about our pet business for the Mail on Sunday and has written press releases on our events for local media. She is really enthusiastic about her subjects and is a talented writer and journalist. It’s been so helpful for us as a newly started business to have her interest and support.”