PAMPERED pets are being treated to paw-dicures, paw-fume and even makeup so they can look their best on social media.
The rise of pet-fluencers means dogs can make tens of thousands of pounds by working with brands so as well as being furry fashionistas, they use cosmetics and scent to look and smell good too.
Dog groomer Vicky Haywood, 41, runs Vic’s Dog Grooming Salon and Boutique in Shoeburyness in Southend-On-Sea and offers paw-dicures in a range of 14 different colours using pet friendly polish from the Warren London range and uses her six month old pug Daisy as a model.
She said: “It’s popular with a lot of the smaller dogs like Pugs, Pomeranians and Chihuahuas, particularly those who feature a lot on Instagram or Facebook.
“I do the paw-dicures as part of a full groom. The dog will have their nails clipped and I give them a paw massage with a treatment made of aloe vera and beeswax.
“It’s good for the condition of their paws and the dogs find having their paw pads treated really relaxing too. Daisy absolutely loves having her paws painted.
“Not all clients go for the nail varnish, that’s more for special occasions like when the dog is going to a party. People love their dogs to look their best and they bring so much happiness.”
Perfume for pets is another booming industry. The Pawfume Shop sells camomile and aloe vera based fragrances that are kind to fur and skin that last for up to three days.
Dog in a Million smells just like Paco Rabanne’s One In A Million, cKnine is a doggy CK One, T’Alien is like Theirry Mugler’s Alien and Baby Powder is another pup-ular scent.
Katy Rehm, 36, a dog groomer from Formby in Merseyside, created the range 18 months ago as she wanted her dog Sherry to smell just like she did and Matisse from Britain’s Got Talent even tried out her scent at Crufts last year.
She said: “It started as a bit of a joke but now I have 12 different fragrances and my clients love them. People don’t just want their dogs to look good but smell nice too.”
Dogs even have their own make up ranges to cover up marks and stains. Website Plush Puppy offers chalk ‘concealer’ which covers up stains and marks and Pixie Dust balm gives coats an all over shimmer and shine for dogs who like to dazzle!
Jackie Buttle who launched the grooming business 15 years ago, said: “Things like Pixie Dust that were usually for show dogs to give a glimmer and a sparkle are now popular with regular pet owners who want their dogs to look their best. It was really popular over Christmas.
“People like to look after their pets and invest in a good shampoo, conditioner and finishing spray to care for their coats.
“There has been a huge rise in people who want something special for their dogs and that can only be a good thing!”