IT might sound barking – but animal lovers are using personal shoppers to make sure their pets look pawfect.
Melody Lewis runs PetLondon, a boutique on Wigmore Street, and has styled Simon Cowell’s Yorkshire Terrier’s Squiddly and Diddly.
She says she has seen a huge rise in people wanting fashionable fur babies, and employs stylist Rebecca Mundy to help owners choice outfits to suit their pets.
Melody said: “People see their pets as part of the family. They want their animals to eat healthy, nutritious food so they can enjoy their life as much as possible.
“They like them to be well cared for, so employ dedicated dog walkers or use day care centres where they will see their friends and have fun.
“And when it comes to their style, they’re an extension of the owner. They like their pets to look good and we try to help as much as we can.
“Simon Cowell was looking to dress his Yorkshire Terriers for Britain’s Got Talent. His team called and explained they wanted something to encapsulate what the show was about.
“It was the launch of the 2014 show and all the judges were taking their pets along for the photocall.
“We’d just had a set of fabulous sequinned Union Jack flag hoodies arrive and they were absolutely perfect. We were thrilled to be able to help.
“Simon’s assistant came along with the dogs for a fitting and Rebecca ensured the dogs had the right size hoodies and were comfortable.
“Seeing them on TV wearing the outfits we styled them in was fantastic and the hoodies proved so popular that year because Simon’s dogs had been such great ambassadors!”