Do you need help with one off press releases?
As a small business owner, writing about what you do is often bottom of the list.
But having a professional writer craft an interesting and engaging press release can put what you do in the spotlight.
I recently worked with the Suman Chinese Exchange programme helping them publicise a scheme to bring 1,000 students to Manchester.
They needed help writing an advertorial for the Manchester Evening News and the content was used as a press release for other North West publications.
Often, businesses don’t have the budget for a PR or Marketing team, so using a freelancer for writing jobs is much more cost effective.
- Make sure you cover the five W’s – that’s Who, When, Why, What, Where – they will form the basis of the story.
- Tell the story in the opening paragraph. People don’t read further than the first few paragraphs so try to grab them straight away by giving them all the information they need.
- Make it succinct. There’s no need to waffle on, just a page will do!
- Accompany it with some eye catching photos, and it can pay to hire a photographer. I use Dropbox to send folders with photos in to my contacts so they can just click on a link rather than have their inbox clogged up.
- Make sure you reach the right person. Journalists are super busy and prefer e mail to calls, but it’s worth ringing the reception on the publication to find out which person you need to send it to.