Rachel Spencer

Freelance Journalist, Content creator and media consultant

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Regular pets are becoming su-paw stars thanks to Instagram!

March 9, 2018 By Rachel Spencer Leave a Comment

Regular pets are becoming su-paw stars thanks to Instagram!

Who doesn’t love looking at cute dog photos on social media? I know I do! Your pup doesn’t have to be a pedigree pooch to be a superstar in the digital age! I wrote this feature for Sun Online on the rise of the pup stars - the four legged cuties who have thousands of followers on Instagram. It … [Read more...]

Filed Under: Dogs, News, Pets, Publicity Tagged With: Crufts, famous dogs, famous pets, funny dogs, funny pets, Influencers, instagram, pet influencers, Pet journalist

Personal shopper for pets story – Pet London

October 6, 2017 By Rachel Spencer Leave a Comment

Personal shopper for pets story – Pet London

IT might sound barking - but animal lovers are using personal shoppers to make sure their pets look pawfect. Melody Lewis runs PetLondon, a boutique on Wigmore Street, and has styled Simon Cowell’s Yorkshire Terrier’s Squiddly and Diddly. She says she has seen a huge rise in people wanting … [Read more...]

Filed Under: Dogs, News, Pets, Publicity Tagged With: celebrity pets, Melody Lewis, personal shopping for pets, pet blogger, pet influencers, Pet journalist, pet writer, PetLondon

Meet the petfluencers – the pet influencers taking the world by storm!

May 9, 2017 By Rachel Spencer 1 Comment

Meet the petfluencers – the pet influencers taking the world by storm!

MEET the petfluencers - the pup stars and super-meowdels earning up to £100 an hour by being the furry faces of brands! With social media followings as high as human celebrities, advertising agencies are turning to animal models instead of people. The ‘Power of the Paw’ is such that casting … [Read more...]

Filed Under: News Tagged With: advertising, Coverage, facebook, instagram, marketing, pet influencers, Pet London Models, petfluencers, PR, social media, Urban Paws

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