Research by Petplan found that one in ten millennials chose the breed of their pet based on how they would look on social media. The figures came from a Pet Census report carried out by the insurance firm into the relationship we have with our pets. I spoke to representatives from two rescue … [Read more...]
Special Report – The Sun – The Millennials
The Sun on Sunday newspaper commissioned me to put together this report on Millennials. It involved working with a dating website who had questioned users from three different age groups. They answered questions on their feelings on dating and relationships, politics, social media, cosmetic … [Read more...]
Meet the petfluencers – the pet influencers taking the world by storm!
MEET the petfluencers - the pup stars and super-meowdels earning up to £100 an hour by being the furry faces of brands! With social media followings as high as human celebrities, advertising agencies are turning to animal models instead of people. The ‘Power of the Paw’ is such that casting agen … [Read more...]
Social Media and Publicity packages for new businesses
Setting up a new business is a scary thing - I should know - I’ve done it myself! But thankfully, 11 years on from going freelance back in 2006, I’m still going so I figure I must be doing something right. Once you launch your start-up, telling people who you are and what you do should be one of th … [Read more...]
Why traditional media is as important as social media for new businesses
I was reading my local paper this morning, the brilliant Warrington Guardian , where I started my career in journalism back in the 90s. As you know, I love any stories about dogs. So when I saw a snippet about a lady who was giving free grooms to rescue dogs it piqued my interest - here it … [Read more...]
Meet the pampered pets wearing make-up, perfume and having pawdicures!
PAMPERED pets are being treated to paw-dicures, paw-fume and even makeup so they can look their best on social media. The rise of pet-fluencers means dogs can make tens of thousands of pounds by working with brands so as well as being furry fashionistas, they use cosmetics and scent to look and … [Read more...]
Would You Let A 12-Year-Old Manage Your Social Media?
I read a fascinating feature on Mariah Carey this morning in the Sun newspaper by Dan Wootton on her journey from 'one of the most successful women in pop' to a ‘laughing stock.’ As a Mariah fan from back in 1990 when she did Vision Of Love, I’m fascinated by her and her recent antics seem to show h … [Read more...]
Newcastle Chihuahua Club Goes Supersize!
A CHIHUAHUA owner who feared her pet would be lonely now arranges parties and get togethers for hundreds of the tiny dogs every weekend! Lynn Richardson set up a Facebook appeal to find pals for her pooch Tinkerbell and spends her free time making flamboyant outfits and organising soirees for her … [Read more...]
Ten Silly Assumptions People Make About Freelance Journalists
I gave a lecture to a group of MA students at Manchester Metropolitan University recently about life as a freelance journalist. They were absolutely lovely and it’s fantastic to see young people aspiring to work in newspapers and magazines. During the talk, we touched on some of the assumptions p … [Read more...]
Is Setting Up Your Social Media On Your ‘To Do’ List For 2017?
Is getting started on Social Media on your ‘to do’ list for 2017? Setting up a business page on Facebook, Twitter, Instagram or LinkedIn can seem like a mammoth task and knowing what to do or say may feel daunting. We all know we need to be on social media nowadays but finding the time to set up ac … [Read more...]