WHEN her pet terrier Tilly suffered a stomach upset, Amy Fowler was stunned to learn it was her diet that was the problem.
And after learning just how poor standard dog food is when it comes to nutrition, Amy decided to quit her well paid job as a lawyer to sell healthy food for pets.
The 33-year-old from Lymm, Cheshire, set up Tilly’s Choice, named after her miniature Yorkie and now, a year on, has created her own range of food.
She said: “We had to take Tilly to the emergency vet as she wasn’t able to go to the loo. She’s always been fussy with her food so we gave her cat food and meals we ate ourselves.
“The vet asked what she’d been eating and explained that most pet food was lacking in any real nutritional value and that our food was also bad for her as it had such a high fat content.
“I felt awful and I went away and researched into what exactly was in traditional pet food. I found most of what we see in the shops is made in a big vat so every tin is different.
“Often it has only 30% meat and is made up of cereals and grains to fill the dog up, and MSG or monosodium glutomate which is highly addictive. It’s like junk food and just because they eat it doesn’t mean it’s good for them.
“But giving them good nutritious food not only improves their health but prolongs their lives. “
Amy started feeding her dog Tilly Symply wet food which is slow cooked chicken and vegetables after researching it on the internet and noticed an improvement straight away.
She stopped having stomach upsets, devoured her bowl straight away rather than picking and her coat and skin improved too.
Friends noticed the change in the five-year-old dog and Amy and her boyfriend Andrew Dobby, 40, decided to launch a healthy pet food business together.
She said: “Some people thought I was mad quitting work but I was miserable and seeing the change in Tilly made me feel so passionate about improving the health of other animals.
“The foods I sell are only available at specialist pet shops or online and I did lots of research and found brands I believed were the best for dogs and cats. I was also so pleased to be able to make my own brand too.”
At Tilly’s Choice, Amy has a range of wet and dry food for dogs and cats, and her own dry food brand that she created herself along with a pet nutritionist.
Amy says: “The message I want to put out there is that we want our pets to have a long and happy life we need to take care of them on the inside too. We are a nation of animal lovers and I’ve got friends who spoil their pets, buying them outfits, toys and beds, but feed them rubbish.
“I just want people to think about their health by taking care to give them a nutritious diet so they can be with us for as long as possible.”